Douglas is one of the leading retailers in the European beauty industry and has set its goal to further expand its position as the no. 1 beauty destination, both online and offline. Our aspiration is rooted deeply in the company’s heritage: For nearly 200 years, Douglas has always stood for premium cosmetics. The way forward as well as future success factors are defined by the Douglas strategy #FORWARDBEAUTY. Douglas is becoming more digital, more innovative and more modern. However, we remain true to our heritage of premium selective beauty cosmetics.